"Apple wants to use [Blu-ray] as a creative tool," notes Yankee Group's Carl Howe, not simply add it to a MacBook Pro's feature list. Put another way, Apple is waiting for some decent Blu-ray software.

As Howe notes, Apple usually doesn't throw new technologies into its computers unless it also has decent software support. This was true when Apple started shipping SuperDrives in its systems in 2001, and it will also be true when Apple finally begins to include Blu-ray drives, according to Howe.